Tenth World Wood-Based Panel Congress Convenes in Linyi; CONSMOS Group Shares Insights on Global Exp
Linyi, September 20 – The Tenth World Wood-Based Panel Congress, jointly organized by the China National Forest Products Industry Association and the Linyi Municipal People's Government, was held this afternoon. The event was attended by Li Yucai, former Vice Minister of the former State Forestry Administration, Zhou Hongsheng, President of the China National Forest Products Industry Association, and municipal leaders Xue Feng and Chen Hailing. Zhang Shaolong, Chairman of CONSMOS Group, was invited as a guest to participate in a forum themed "Going Global" alongside figures like Malaysian Furniture Association President Chen Wenhai, sharing practical experiences and strategic guidance on the international expansion of panel enterprises.
"As the global panel industry looks to China, China looks to Linyi." The high-end panel and green smart home industry, rooted in panel production, boasts over three decades of development history in Linyi. With over ten thousand enterprises and millions of employees, the industry achieved a scale-above-designated-size output value of RMB 135.1 billion last year, with the total output value of the entire industrial chain exceeding RMB 300 billion. It stands as the largest, highest-value, most iconic, and most recognizable industrial chain among Linyi's 13 landmark chains.
This year's Congress theme is "Whole-Chain Resonance, Quality Upgrade and Renewal." As the permanent host city, Linyi leverages the Congress's aggregating effect and brand influence to continuously drive the "strengthening, extending, stabilizing, and supplementing" of the high-end panel and green smart home industry chain. The city aims to build China's largest formaldehyde-free board production base and Northern China's largest integrated home furnishing production base, accelerating the transition from "Capital of Panels" to "Capital of the Wood Industry."
During the congress, the "China Wood-Based Panel Industry Report 2025" was released. Certificates were presented to contributing enterprises, and plaques were awarded to companies receiving new product certifications. The Chief Expert of the China National Forest Products Industry Association delivered a keynote report titled "Prospects for the World Wood-Based Panel Industry."
Representatives from eight universities and enterprises, including Northeast Forestry University, Zhejiang Millennium Boat Group, and Fujian Furen Group, delivered special reports.
In the forum session focusing on "Going Global," CONSMOS Group Chairman Zhang Shaolong discussed the company's internationalization experiences, covering aspects such as brand building, product innovation, supply chain management, and corporate culture.
40+ Brands Form Matrix, Achieving a Leap in International Influence
Since its establishment in 2010, CONSMOS Group has prioritized brand building. Through simultaneous efforts in product innovation, quality assurance, and supply chain control, the Group has independently developed over 40 distinct, innovative, and specialized building material brands. Among these, the "CONSMOS" brand enjoys trademark protection in over 30 countries, and the "YONG HONG" brand is registered in 8 major markets. By constructing this brand matrix, CONSMOS has progressively reduced OEM operations, increased the proportion of self-owned brands, achieved an upgrade from the "end of the supply chain" to the "high end of the value chain," and significantly enhanced product premium capability and customer loyalty.
The international influence and reputation of CONSMOS Group's brands have grown steadily. Notably, amidst increasingly complex international political and economic conditions over the past two years, the advantages of the Group's brand strategy have become evident, with annual revenue rising against the trend. Total export value remains stable at around RMB 1 billion, and its market reach has expanded to 127 countries and regions across Asia, Europe, America, and Africa.
Innovation and Certification: Twin Drivers Bolstering Endogenous Growth
Market-oriented, CONSMOS Group places high importance on R&D investment. Leveraging its production base and technical center, and establishing industry-university-research partnerships, the Group has obtained 19 patent certificates, and its subsidiary Mingtuo Wood Industry has been recognized as a National High-Tech Enterprise. At the 136th Canton Fair, four new products launched by CONSMOS Group – all-birch audio board, colored plywood, anti-termite board, and flame-retardant board – were selected for the official new product release event, being promoted globally by the Canton Fair.
Simultaneously, CONSMOS Group prioritizes product quality above all else. Through full-process order tracking, digital management, and standardization, it ensures products meet international market requirements. Its products have obtained more than 10 international certifications, including US EPA, CARB, European CE, EUTR, FSC forest certification, and French VOC certification, securing "admission tickets" to various markets. Supported by both scientific innovation and international certifications, CONSMOS Group has enhanced its core competitiveness, building strong momentum for future development.
Clear Career Development Paths Enhance Team Cohesion
CONSMOS Group consistently adheres to a people-oriented approach, balancing systematic management, professional services, and humane care. It has established professional, systematic, and growth-oriented training systems and career progression channels, organizes diverse team-building activities, and provides comprehensive benefits including social insurance and housing fund, annual leave, statutory holidays, birthday greetings, global travel opportunities, festival benefits, and health check-ups. Through systematic training, career paths, and a full benefits package, the company has built a professional team of over 150 members covering marketing, procurement, order tracking, operations, R&D, branding, and more, providing solid support for sustained enterprise development.
Deeply Integrated Supply Chain: Partnering with Suppliers for Collective 'Going Global'
Leveraging Linyi's cluster advantage as a national wood-based panel production base, CONSMOS Group collaborates strategically with local high-quality factories, complementing its own production facilities with strong international market development capabilities. Based on independent innovation and resource integration, the Group has established and refined a comprehensive set of personalized, all-encompassing building material solutions – from traditional panels to decorative materials, metal materials, and aesthetically pleasing yet practical photovoltaic materials – catering to the diverse needs of different countries and clients.
Through measures like stationing quality control staff, implementing unified standards, and digital management, CONSMOS Group achieves full-chain coordination from raw materials to export. This not only guarantees product quality and delivery timelines but also demonstrates remarkable resilience and cost advantages in the complex international trade environment. In its strategic partnerships with suppliers, CONSMOS Group steadfastly upholds the value of integrity; in 15 years, there has never been a dispute over payment settlement, enabling complementary advantages, collaborative expansion, and mutual success.
Simultaneous Wood Expo Draws Strong Interest
Meanwhile, at the 2025 Linyi Wood Expo held concurrently with the Tenth World Wood-Based Panel Congress, the booth of Linyi Mingtuo Wood Industry Co., Ltd., a subsidiary of CONSMOS Group, was crowded with a continuous stream of domestic and international buyers, many placing orders on-site after comparing and inspecting samples. At this Wood Expo, Mingtuo Wood Industry exhibited its full range of products, including 100% All Birch Plywood, Birch Plywood, Laser Engraving Board, S5 CNC Routing Board, S100 Craft Board, Die-Cutting Board, Speaker Board, Marine Plywood, and Furniture Board. The high-end positioning, superior product quality, and professional sales team made Mingtuo Wood Industry stand out among numerous exhibitors, earning the favor of attending clients.
